Our Management Philosophy
Knowledge can be acquired through education or training, but experience is something earned through time, commitment, and
overcoming challenges. While knowledge can be hired, experience builds wisdom, and when these are combined effectively, they create a powerful synergy.
Our management team brings together decades of hands-on experience in building successful businesses from the ground up. We are entrepreneurs who understand the importance of vision, execution, and teamwork. Each member contributes unique expertise, and together we foster collaboration and respect toward achieving a shared purpose.
The “Big Idea” behind the two product lines is a vision for the individual to assess. Is it just a dream or is it grounded in credible information? When credibility is established and financial resources are paired with a skilled entrepreneurial management team, success is no longer a question of possibility—only of degree.
Corporate Team
Ian MacLennan Founder, EagleWatch Capital, Inc. President, Global Beerco International, Inc.
Ian MacLennan is the founder of EagleWatch Capital, Inc and President of Global BeerCo International, Inc. Mr. MacLennan has more than half a century of entrepreneurial experience. He pioneered the early development of television program production in western Canada, responsible for producing more than 400 Network TV programs between 1975 to 1982. In 1985, as the laws governing brewing were changed, he assembled the team that developed The Beer Machine product line, which was launched in 1989. For 25 years, Mr, MacLennan managed the business through several expansion and recessionary economic periods, all the while maintaining growth and stability. Mr. MacLennan built the global distribution network for The Beer Machine product line. He along with Dr. Michael Lewis, professor of brewing science at the University of California, Davis developed and designed unique proprietary technology for new methods and processes for craft brewing, all of which have been integrated into both The Beer Machine and the HausCraftBeer product lines. Mr. MacLennan is the CEO of the company and is responsible for managing the global distribution of The Beer Machine and HausCraftBeer product lines.
Rick Collett Vice President
Rick Collett Vice President: Menominee/Stockbridge-Munsee Indian. Graduate of Tuck School of Business at Dartmouth. Founder of Wisconsin American Indian Owned “Chemical Procurement Inc.” Collett and his team of PH.D. chemists began to produce industrial chemical formulations and work as a co-packer. Collett caught the eye of the Wisconsin business community working as as a minority business enterprise (MBE) Rick Collett became a business adviser to two State of Wisconsin governors, Governor Earl and Tommy Thompson which lead to MBE contracts with Corporate America. Collett Produced under MBE contract for Aqua-Chem desalination chemical
support for worldwide sales. In 2003 Collett formed “West Pack Industries LLC” a USDA SQF Organic Certified co-packing plant. Packaging dry food’s and pasteurized beverages. Clients included:” The Beer Machine”, Mars Foods, Seeds of Change, Uncle Ben’s, Smuckers, Cumberland Packing Sugar in the Raw and Stevia in the Raw to name a few. In 2018 Collett Joined Global Beerco after a 15-year working history as a co-packer for Mr. Ian MacLennan founder of “The Beer Machine” and “Global Beerco”. Collett is responsible for Business Development, Marketing and opening new markets around the globe.
Harvey Conner Vice President, Canada
Harvey Conner embodies the spirit of entrepreneurship, having built a remarkable career through sheer persistence, determination, and a relentless pursuit of self-education. With no formal education beyond high school, Harvey took it upon himself to master the disciplines of leadership, entrepreneurship, and the development of human potential. His dedication has resulted in a string of successful ventures spanning multiple industries and international markets.
Harvey’s friendship with Ian MacLennan dates back to 1967, when both were ambitious young entrepreneurs chasing their dreams. Their paths converged again when Harvey consulted on the Beer Machine during its design and engineering phase, providing invaluable insights into marketing strategies.
With over five decades of experience in the Direct Selling Industry, Harvey has held every major role within the business model. His entrepreneurial journey includes the successful launch of his own companies in Australia and Mexico. His expertise in direct-to-consumer product marketing has driven substantial growth and contributed to hundreds of millions of dollars in sales for the companies he’s been involved with.
Currently, Harvey is leading the charge in bringing HausCraftBeer to the Canadian market, while also working closely with the Beer Machine team to develop cutting-edge social media strategies and establish a robust global e-commerce distribution network.
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