The global beer market, presently valued at $650 billion, is undergoing a transformation driven by the rise of craft beer over the past three decades. This shift has created a significant market opportunity for two innovative product lines marketed by Global Beerco USA, Inc. leveraging its patented technology to address inefficiencies in the small scale brewing process. The craft beer movement, which began gaining traction in the late 1990s, has now established a strong post baby boomer consumer base that can only grow with a younger educated consumer who seeks a variety of high-quality, locally brewed, flavorful beers over mass-produced alternatives.

However, the economic and operational challenges of small-scale brewing—exacerbated by the COVID-19 lockdowns—exposed the fragility of the traditional craft beer business model. High capital and operating costs challenge sustainability, despite premium pricing. Global Beerco’s HausCraftBeer™ product line provides the solution to these challenges. Today, the convergence of consumer demographics and economic forces places the HausCraftBeer™ product line at a critical inflection point, poised to capitalize on three key trends:

Evolving Consumer Preferences: Modern beer consumers demand variety, quality, and freshness. Industrial beer giants, historically dominant due to post-prohibition regulations, struggle to adapt with their large scale production model rationalized to mass production which demands uniformity. Their response has often been to acquire successful craft breweries rather than innovating.

Sustained Demand for Craft Beer: The appeal of craft beer remains strong, with consumers willing to pay premium prices. However, the traditional small-scale brewery model is becoming less viable, favoring early entrants and financially resilient players. 

Breakthrough Brewing Technology: The HausCraftBeer™ brewery system eliminates many of the high equipment and operating costs in the brewing process through the high volume professional production of brewing ingredients. (White Paper review by UC Davis professor emeritus MJ Lewis). The bag to bag patented brewing process further eliminates costs and insures quality while significantly reducing capital and operating costs. This system, incorporated into Global Beerco’s HausCraftBeer™ product line, provides an efficient, cost effective solution for the hospitality industry, validated through multiple initial installations.